product life cycle
- (PLC)Stages a product goes through in the marketplace, including introduction, growth, maturity, and decline. PLC was once used exclusively among marketers, but in the 1990s it is used by accountants and finance managers concerned with whether a product will remain marketable long enough to be profitable.
American business jargon. 2014.
Look at other dictionaries:
product life cycle — UK US noun [S] (also product cycle, product s life cycle, ABBREVIATION plc) MARKETING, COMMERCE ► the stages in a particular product s existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or… … Financial and business terms
product life cycle — noun The four stages in the economic evolution of a product, ie introduction, growth, maturity and decline • • • Main Entry: ↑produce … Useful english dictionary
product life cycle — The course of a product s sales and profitability over its lifetime. The model describes five stages, each of which represents a different opportunity for the marketer. A new product starts in the development stage, during which the original idea … Big dictionary of business and management
product life cycle — /ˌprɒdʌkt laɪf ˌsaɪk(ə)l/ noun stages in the life of a product in terms of sales and profitability, from its launch to its decline ● Growth is the first stage in the product life cycle. ● The machine has reached a point in its product life cycle… … Marketing dictionary in english
Product Life Cycle — The period of time over which an item is developed, brought to market and eventually removed from the market. First, the idea for a product undergoes research and development. If the idea is determined to be feasible and potentially profitable,… … Investment dictionary
Product life cycle — Der Produktlebenszyklus ist ein Konzept der Betriebswirtschaftslehre und beschreibt den Prozess zwischen der Markteinführung bzw. Fertigstellung eines marktfähigen Gutes und seiner Herausnahme aus dem Markt. Dabei wird die „Lebensdauer“ eines… … Deutsch Wikipedia
product life cycle — Mktg the life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a… … The ultimate business dictionary
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… … Financial and business terms
Product life-cycle theory — The product life cycle theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product s … Wikipedia